Uno scambio di mail tra (Oscar) Powell e Steve Albini. Una semplice richiesta da parte del producer inglese (fondatore della Diagonal Records): utilizzare la voce di Albini come sample (che introduce un brano ad uno show dei Big Black) nel pezzo ‘Insomniac’ nuovo singolo per la XL Recordings. Powell scrive ad Albini raccontando di quanto i Big Black siano stati importanti per la sua crescita artistica. Albini risponde alla mail: “You’ve got a cool thing set up for yourself. I am absolutely the wrong audience for this kind of music. I’ve always detested mechanized dance music, its stupid simplicity, the clubs where it was played, the people who went to those clubs, the drugs they took, the shit they liked to talk about, the clothes they wore, the battles they fought amongst each other... basically all of it, 100 percent hated every scrap. The electronic music I liked was radical and different, shit like the White Noise, Xenakis, Suicide, Kraftwerk, and the earliest stuff form Cabaret Voltaire, SPK and DAF. When that scene and those people got co-opted by dance/club music I felt like we’d lost a war. I detest club culture as deeply as I detest anything on earth. So I am against what you’re into, and an enemy of where you come from”.
Quindi risponde alla richiesta: “I have no problem with what you’re doing. I haven’t bothered listening to the links, mainly because I’m in a hotel with crappy internet at the moment but also because it probably wouldn’t be to my taste and that wouldn’t help either of us. In other words, you’re welcome to do whatever you like with whatever of mine you’ve gotten your hands on. Don’t care. Enjoy yourself”.
Quindi grazie a The Quietus aggiungiamo:
“Ever the wag, Powell replied to Albini’s email saying that the vocal sample had been cleared with Touch & Go, and asked if he could use their email exchange to illustrate the track’s video. Again, Albini is ambivalent about this possibility – “Still don’t care”. And so we have the video for ‘Insomniac’, which is set to follow soon, and the above billboard which you can go and check out for yourself right now along London’s Commercial Street. As ways to promote your new record go, this is certainly up there”.
Powell e la XL sfruttano l’occasione ed ecco che la mail integrale di Albini finisce su un enorme cartellone pubblicitario nei pressi di Shoreditch (Londra). Il video del nuovo brano arriva qualche giorno dopo.